/* INDUNNOVA — sistema de diseño 2027 (compartido por todas las páginas)
   Paleta de marca (marketing/colores de marca.png): amarillo #fcc311 · verde #98c32b · verde azulado #2da7a2 */
:root{
  --brand:#2da7a2; --brand-dark:#1f7f7b; --brand-ink:#0f4f4c; --brand-light:#e7f5f4;
  --green:#98c32b; --green-dark:#6f9a12; --yellow:#fcc311;
  --ink:#14201a; --gray-700:#3f4b46; --gray-500:#6b7873; --gray-300:#c9d3cf; --gray-100:#f4f7f6; --white:#fff;
  --wa:#25d366; --wa-dark:#1da851;
  --radius:16px; --radius-sm:10px; --shadow:0 10px 30px rgba(20,32,26,.08); --shadow-lg:0 24px 60px rgba(20,32,26,.14);
  --font-head:'Space Grotesk',system-ui,sans-serif; --font-body:'DM Sans',system-ui,sans-serif;
  --max:1120px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--font-body);color:var(--ink);background:var(--white);line-height:1.65;overflow-x:hidden}
img,video{max-width:100%;height:auto;display:block}
h1,h2,h3,h4{font-family:var(--font-head);line-height:1.15;letter-spacing:-.01em}
h1{font-size:clamp(2rem,5.2vw,3.4rem);font-weight:700}
h2{font-size:clamp(1.6rem,3.6vw,2.4rem);font-weight:700}
h3{font-size:1.2rem;font-weight:600}
p{margin:0 0 1em}
a{color:var(--brand-dark)}
.container{max-width:var(--max);margin:0 auto;padding:0 22px}
.narrow{max-width:760px;margin:0 auto}
section{padding:72px 0}
@media(min-width:900px){section{padding:96px 0}}
.section-alt{background:var(--gray-100)}
.section-dark{background:var(--brand-ink);color:#eaf4f3}
.section-dark h2,.section-dark h3{color:#fff}
.section-dark p{color:#d5e6e4}
.eyebrow{display:inline-block;color:var(--brand-dark);font-weight:700;font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;margin-bottom:12px}
.section-dark .eyebrow{color:var(--green)}
.lead{font-size:1.15rem;color:var(--gray-700);max-width:680px}
.center{text-align:center}.center .lead{margin-left:auto;margin-right:auto}
.muted{color:var(--gray-500)}
.small{font-size:.9rem}
.mt-1{margin-top:12px}.mt-2{margin-top:24px}.mt-3{margin-top:40px}.mb-2{margin-bottom:24px}

/* botones */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 24px;border-radius:999px;font-weight:700;font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s;font-family:var(--font-body)}
.btn:hover{transform:translateY(-1px);box-shadow:var(--shadow)}
.btn-wa{background:var(--wa);color:#fff}.btn-wa:hover{background:var(--wa-dark)}
.btn-primary{background:var(--brand);color:#fff}.btn-primary:hover{background:var(--brand-dark)}
.btn-ghost{background:transparent;color:var(--brand-ink);border-color:var(--gray-300)}.btn-ghost:hover{border-color:var(--brand)}
.section-dark .btn-ghost{color:#fff;border-color:rgba(255,255,255,.35)}
.btn-yellow{background:var(--yellow);color:var(--ink)}
.btn-sm{padding:10px 18px;font-size:.92rem}
.btn svg{width:20px;height:20px;flex:none}
.actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.actions.center{justify-content:center}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:saturate(180%) blur(12px);border-bottom:1px solid var(--gray-100)}
.nav .container{display:flex;align-items:center;justify-content:space-between;height:70px;gap:16px}
.nav-logo img{height:40px;width:auto}
.nav-links{display:none;align-items:center;gap:4px;list-style:none}
.nav-links>li{position:relative}
.nav-links a,.nav-links button{display:block;padding:10px 12px;color:var(--ink);font-weight:600;text-decoration:none;font-size:.95rem;background:none;border:0;font-family:var(--font-body);cursor:pointer}
.nav-links>li>a:hover,.nav-links>li>button:hover{color:var(--brand-dark)}
.nav-drop{position:absolute;top:100%;left:0;min-width:260px;background:#fff;border-radius:var(--radius-sm);box-shadow:var(--shadow-lg);padding:8px;display:none;list-style:none}
.nav-links>li:hover .nav-drop,.nav-links>li:focus-within .nav-drop{display:block}
.nav-drop a{padding:10px 12px;border-radius:8px;font-weight:500}
.nav-drop a:hover{background:var(--gray-100)}
.nav-drop small{display:block;color:var(--gray-500);font-weight:400;font-size:.8rem}
.nav-cta{display:none}
.nav-burger{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;border:0;background:none;cursor:pointer}
.nav-burger span{width:22px;height:2px;background:var(--ink);position:relative;display:block}
.nav-burger span::before,.nav-burger span::after{content:"";position:absolute;left:0;width:22px;height:2px;background:var(--ink)}
.nav-burger span::before{top:-7px}.nav-burger span::after{top:7px}
.nav-mobile{display:none;background:#fff;border-top:1px solid var(--gray-100);padding:12px 22px 22px;max-height:calc(100vh - 70px);overflow:auto}
.nav-mobile.open{display:block}
.nav-mobile h4{font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--gray-500);margin:16px 0 6px}
.nav-mobile a{display:block;padding:10px 0;color:var(--ink);text-decoration:none;font-weight:600;border-bottom:1px solid var(--gray-100)}
.nav-mobile .btn{margin-top:16px;justify-content:center;width:100%}
@media(min-width:1000px){.nav-links{display:flex}.nav-cta{display:inline-flex}.nav-burger,.nav-mobile{display:none!important}}

/* hero */
.hero{padding:64px 0 56px;background:linear-gradient(180deg,var(--brand-light) 0%,#fff 70%)}
@media(min-width:900px){.hero{padding:88px 0 72px}}
.hero-grid{display:grid;gap:36px;align-items:center}
@media(min-width:900px){.hero-grid{grid-template-columns:1.05fr .95fr;gap:56px}}
.hero h1 em{font-style:normal;color:var(--brand-dark)}
.hero .lead{margin:18px 0 26px}
.hero-media{position:relative}
.hero-media img{border-radius:var(--radius);box-shadow:var(--shadow-lg);aspect-ratio:4/3;object-fit:cover;width:100%}
.hero-badge{position:absolute;left:16px;bottom:16px;background:#fff;border-radius:12px;padding:10px 14px;box-shadow:var(--shadow);font-size:.9rem;font-weight:600}
.hero-badge b{color:var(--brand-dark)}
.hero-note{font-size:.9rem;color:var(--gray-500);margin-top:14px}
.chip{display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--gray-300);border-radius:999px;padding:6px 14px;font-size:.85rem;font-weight:600;color:var(--brand-ink);margin-bottom:18px}

/* grids y tarjetas */
.grid{display:grid;gap:20px}
.grid-2{grid-template-columns:1fr}.grid-3{grid-template-columns:1fr}.grid-4{grid-template-columns:1fr 1fr}
@media(min-width:720px){.grid-2{grid-template-columns:1fr 1fr}.grid-3{grid-template-columns:repeat(3,1fr)}.grid-4{grid-template-columns:repeat(4,1fr)}}
.card{background:#fff;border:1px solid var(--gray-100);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow);display:flex;flex-direction:column;gap:10px}
.card h3{margin:0}
.card p{margin:0;color:var(--gray-700)}
.card .card-link{margin-top:auto;font-weight:700;color:var(--brand-dark);text-decoration:none}
.card .card-link:hover{text-decoration:underline}
.card-icon{width:44px;height:44px;border-radius:12px;background:var(--brand-light);display:flex;align-items:center;justify-content:center;color:var(--brand-dark)}
.card-icon svg{width:24px;height:24px}
.card-photo{padding:0;overflow:hidden}
.card-photo img{aspect-ratio:4/3;object-fit:cover;width:100%}
.card-photo .card-body{padding:22px 24px 26px;display:flex;flex-direction:column;gap:8px}
.card.highlight{border:2px solid var(--brand);box-shadow:var(--shadow-lg)}
.tag{display:inline-block;background:var(--brand-light);color:var(--brand-ink);border-radius:999px;padding:3px 10px;font-size:.78rem;font-weight:700;letter-spacing:.04em}
.tag-yellow{background:#fff3c4;color:#7a5a00}
.tag-green{background:#eef6d9;color:#3e5c00}

/* dos caminos */
.paths{display:grid;gap:20px}
@media(min-width:800px){.paths{grid-template-columns:1fr 1fr}}
.path{border-radius:var(--radius);padding:32px;color:#fff;display:flex;flex-direction:column;gap:14px;text-decoration:none;position:relative;overflow:hidden;min-height:260px;justify-content:flex-end}
.path::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,79,76,.05),rgba(15,79,76,.92))}
.path img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-1}
.path>*{position:relative}
.path h3{color:#fff;font-size:1.5rem}
.path p{color:#e2efee;margin:0}
.path .btn{align-self:flex-start}

/* precios */
.price-grid{display:grid;gap:20px}
@media(min-width:900px){.price-grid{grid-template-columns:repeat(4,1fr)}}
@media(min-width:600px) and (max-width:899px){.price-grid{grid-template-columns:1fr 1fr}}
.price{background:#fff;border:1px solid var(--gray-300);border-radius:var(--radius);padding:28px 24px;display:flex;flex-direction:column;gap:12px}
.price.featured{border:2px solid var(--brand);box-shadow:var(--shadow-lg)}
.price .amount{font-family:var(--font-head);font-size:2rem;font-weight:700;color:var(--ink)}
.price .amount small{font-size:1rem;color:var(--gray-500);font-weight:500}
.price ul{list-style:none;padding:0;margin:6px 0 0;display:flex;flex-direction:column;gap:8px;color:var(--gray-700)}
.price li{padding-left:24px;position:relative}
.price li::before{content:"✓";position:absolute;left:0;color:var(--green-dark);font-weight:700}
.price .btn{margin-top:auto;justify-content:center}
.price-note{font-size:.85rem;color:var(--gray-500)}

/* pasos */
.steps{display:grid;gap:18px;counter-reset:s}
@media(min-width:800px){.steps{grid-template-columns:repeat(3,1fr)}}
.step{background:var(--gray-100);border-radius:var(--radius);padding:26px}
.step::before{counter-increment:s;content:"0" counter(s);font-family:var(--font-head);font-weight:700;color:var(--brand);display:block;margin-bottom:8px}

/* logos, cifras, medios */
.logos{background:#fff;border-radius:var(--radius);padding:18px;box-shadow:var(--shadow)}
.logos img{width:100%;max-width:820px;margin:0 auto}
.stats{display:grid;gap:16px;grid-template-columns:1fr 1fr}
@media(min-width:800px){.stats{grid-template-columns:repeat(4,1fr)}}
.stat{background:#fff;border-radius:var(--radius);padding:22px;text-align:center;box-shadow:var(--shadow)}
.stat b{display:block;font-family:var(--font-head);font-size:2rem;color:var(--brand-dark)}
.stat span{color:var(--gray-500);font-size:.9rem}
.photo-strip{display:grid;gap:12px;grid-template-columns:repeat(2,1fr)}
@media(min-width:800px){.photo-strip{grid-template-columns:repeat(4,1fr)}}
.photo-strip img{aspect-ratio:1;object-fit:cover;border-radius:var(--radius-sm)}
.photo-strip img.wide{grid-column:span 2;aspect-ratio:2/1}
.video-card{background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.video-card video{width:100%;aspect-ratio:16/9;background:#000}
.video-card .card-body{padding:16px 20px}
.video-card h3{font-size:1.05rem}
.split{display:grid;gap:32px;align-items:center}
@media(min-width:900px){.split{grid-template-columns:1fr 1fr;gap:56px}.split.reverse>div:first-child{order:2}}
.split img{border-radius:var(--radius);box-shadow:var(--shadow-lg);aspect-ratio:4/3;object-fit:cover;width:100%}
.check-list{list-style:none;padding:0;display:flex;flex-direction:column;gap:10px}
.check-list li{padding-left:28px;position:relative;color:var(--gray-700)}
.check-list li::before{content:"✓";position:absolute;left:0;top:0;color:var(--green-dark);font-weight:700}
.quote{border-left:4px solid var(--yellow);padding:6px 0 6px 18px;font-size:1.1rem;color:var(--ink);font-style:italic}
.quote cite{display:block;font-style:normal;font-size:.9rem;color:var(--gray-500);margin-top:6px}

/* demo embebido */
.demo-frame{border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-lg);border:1px solid var(--gray-300);background:#fff}
.demo-bar{display:flex;align-items:center;gap:8px;padding:10px 14px;background:var(--gray-100);font-size:.85rem;color:var(--gray-500)}
.demo-bar i{width:10px;height:10px;border-radius:50%;background:var(--gray-300);display:inline-block}
.demo-frame iframe{width:100%;height:640px;border:0;display:block}
@media(max-width:700px){.demo-frame iframe{height:520px}}

/* faq */
.faq{display:flex;flex-direction:column;gap:10px}
.faq details{background:#fff;border:1px solid var(--gray-300);border-radius:var(--radius-sm);padding:0}
.faq summary{cursor:pointer;padding:16px 20px;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::after{content:"+";color:var(--brand);font-weight:700}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 20px 18px;color:var(--gray-700)}

/* tabla */
.table{width:100%;border-collapse:collapse;font-size:.95rem;background:#fff;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.table th,.table td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--gray-100);vertical-align:top}
.table th{background:var(--gray-100);font-family:var(--font-head);font-size:.85rem;letter-spacing:.06em;text-transform:uppercase;color:var(--gray-700)}
.table-wrap{overflow-x:auto}

/* cta final */
.cta-final{background:var(--brand-ink);color:#fff;text-align:center}
.cta-final h2{color:#fff}
.cta-final p{color:#d5e6e4;max-width:620px;margin:0 auto 26px}

/* footer */
.footer{background:#0e2f2d;color:#bcd3d1;padding:56px 0 28px;font-size:.93rem}
.footer-grid{display:grid;gap:28px}
@media(min-width:800px){.footer-grid{grid-template-columns:1.4fr 1fr 1fr 1fr 1fr}}
.footer img{height:36px;width:auto;margin-bottom:14px;filter:brightness(0) invert(1)}
.footer h4{color:#fff;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;margin-bottom:12px;font-family:var(--font-body)}
.footer a{color:#bcd3d1;text-decoration:none;display:block;padding:4px 0}
.footer a:hover{color:#fff}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:20px;text-align:center;font-size:.85rem;color:#8fb0ad}

/* breadcrumb */
.crumbs{font-size:.85rem;color:var(--gray-500);padding:14px 0 0}
.crumbs a{color:var(--gray-500);text-decoration:none}
.crumbs a:hover{color:var(--brand-dark)}

/* WhatsApp flotante */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:40;width:58px;height:58px;border-radius:50%;background:var(--wa);display:flex;align-items:center;justify-content:center;box-shadow:0 10px 24px rgba(37,211,102,.35)}
.wa-float svg{width:30px;height:30px;fill:#fff}
@media(min-width:1000px){.wa-float{display:none}}

/* utilidades */
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.usted{}/* marcador: páginas institucionales usan "usted" */

/* ajustes tras la primera revisión visual (27-sep) */
a.card,a.card:hover,.card a.card-title,a.video-card{text-decoration:none;color:inherit}
a.card h3,a.card p,.card-photo h3,.card-photo p{text-decoration:none}
.card h3 a{text-decoration:none;color:inherit}
.footer img{filter:none;background:#fff;padding:6px 10px;border-radius:8px;height:44px}
@media(max-width:599px){.price-grid{grid-template-columns:1fr!important}}
.pl-pricing{overflow-x:auto}
.path::before{background:linear-gradient(180deg,rgba(15,79,76,.15),rgba(15,79,76,.95))}
.path h3,.path p{text-shadow:0 1px 8px rgba(0,0,0,.35)}